New Montrose Collective Development Lands an Italian Restaurant With Serious Food Power

After setting up them selves on the Houston cafe scene with Ouzo Bay and Loch Bar in River Oaks District, Atlas Cafe Team founders Alex and Eric Smith are extending their brand name with a new Italian cafe in the extremely anticipated Montrose Collective blended-use center. It’s the following action in a vision that could soon contain dining establishments during Houston. 

The new Italian cafe will riff a little off an present Atlas Group cafe in Baltimore, but the restauranteurs assure the restaurant will be uniquely Houston, filling a specialized niche they discovered lacking in the industry after months of exploration. The menu will aspect steak and chops, additionally handmade pasta, charcuterie and other common Italian fare. 

“It’s heading to be really comfy — a location you could consume every single working day,” Alex Smith tells PaperCity. “You can get a chicken parm and Ceasar salad for $30 or you could splurge a tiny, but it is not going to be hard on the wallet.” 

The yet-to-be-named cafe will be awash in earth tones and wooden, infused with a Tuscan farmhouse aesthetic. Count on sights of historic dwell oak trees and an in depth patio in a 5,500-square-foot space.  

Shut to 100 seats will wrap all over the restaurant, supplying views of Grand Avenue and the indoor/outdoor truly feel will consist of important creature comforts this sort of as followers, cooling misters and loads of shade. Dwell music seven times a week will incorporate added entertainment flair. 

Whilst the Smiths had been exploring which design of foods to element, they were also searching for just the right site in destinations across the metropolis. Neighborhoods are critical to the brothers, and they see worth in Houston’s several nooks and crannies.  

“Houston is a metropolis of neighborhoods, a lot like Baltimore. When we open (a new notion) it will be someplace new and diverse to the community. Not a chain,” Alex Smith claims.  

“Houston is just so exclusive and various,” Eric Smith adds.

Alex Smith, Steve Radom and Eric Smith.
Alex Smith, Steve Radom and Eric Smith are all in on a new Houston Italian cafe.


The duo is fond of the Bayou City and designs to buy houses in Houston and commit more time here with loved ones and pals. The brothers are bullish on the metropolis and have ideas for other places to eat, so never seem for an Ouzo Bay in Chicago or Los Angeles. Alex Smith tells PaperCity that Houston and probably Dallas are where they’ve set their sights. 

“We like Texas and think Houston is a boomtown,” Alex claims. “For restaurants that designed it on the other aspect of the pandemic, there are people today are eager to get out once more.” None of the Atlas Group places to eat shut all through the pandemic.

Montrose Collective Power  

The neighborhood draw is a single explanation Montrose Collective is an captivating place for the restaurant. The combined-use enhancement is on Westheimer Highway along Grand and Crocker Streets and is made up of 5 buildings, 100,000 square toes of business place and far more than 50,000 square feet of retail.  

Montrose Collective will be house to six new dining establishments and 15 new-to-sector retail retailers when the Michael Hsu-created project opens with preserved mature reside oak trees perched earlier mentioned vast, included walkways, community art and purely natural collecting locations. 

“We couldn’t be additional thrilled that Alex and Eric have picked Montrose Collective for their to start with Italian principle in Texas,” Radom Cash managing principal Steve Radom suggests in a assertion. “I was unquestionably blown away by their creativity and interest to depth on a the latest stop by to Baltimore, and the high quality of their ideas speaks for by itself. And I’m self-assured they will develop something unique for Montrose that will resonate with locals and guests alike.” 

Nearby architect Tim Cisneros is main the style of the new house, functioning in tandem with Maryland-based mostly designer Patrick Sutton to provide the comfortable Italian place to life. The restaurant is slated for an early spring 2022 opening. 

“Americans adore Italian meals and Italian meals is eaten pretty much every day,” Alex says. “We’re looking forward to bringing our notion to Houston.”

Barbara J. Miriam

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